Most people expect that November is the month that the property market should start to slow. It's a time when the cold sets in, the Christmas build-up begins, and people start to think about the New Year. However, we won’t be hibernating over winter.
At Thorgills, we have historically been very successful in the winter months, as other agents begin to chill out and lose focus. The Christmas period is still a long way off, but already some of our competitors will be advising their clients to take price reductions or prepare for void periods as they anticipate the market slowing down.
By contrast, we believe in consistency all year round and are therefore rarely frozen by the “market conditions” other agents cite as excuses for their own shortcomings.
In winter we consequently tend to do a lot of business, as landlords and vendors frustrated by their other agents’ frosty service turn to us and quickly benefit from our enthusiastic and active approach.
As a homeowner, there’s “snow” bad time for your property to be available. If it is being handled by the right agent, they will find the solution that fits you, and your property, whatever the market conditions.
This winter, we will continue to be active in the community as well as the marketplace. Recently we joined our Brentford neighbours in planting 2,000 daffodil bulbs donated by local residents in St Paul’s Recreation Ground, in preparation for the spring.
Our community activity will continue into the coming months. As well as collecting clothing for the homeless through our Winter Woollies campaign, in December we will also be visiting West Middlesex Hospital with presents for the children, preparing Christmas hampers for our elderly neighbours in collaboration with Age UK, and participating in Christmas Jumper Day.
Although the forecast is for a cold winter, we are looking forward to the opportunities it presents, and our high activity levels will be keeping us warm.