In what is a fairly primitive role within the Thorgills vehicle, June has been a very busy month from a marketing co-ordinators view point. Thorgills continued growth, including our new Brentford branch opening imminently and Hammersmith due to open at the end of the year, it was crucial for the marketing department to expand and stand-alone in its own right. The successful inception of the Thorgills sales department earlier in the year, as well as the fantastic results at the "Times and Sunday Times Letting Agency of the Year Awards" and the "Estate and Lettings Agent Awards (ESTAs)" has led to increased positive marketing opportunities.
One of our main objectives is to both source and create new, innovative ways to aid in the expansion of the Thorgills brand. With a significant amount of local competition, it is key for us to stand out and create unrivalled marketing initiatives, ensuring we are able to service our client's needs. Thorgills already has a reputation for being 'different', even with the basics; for instance the shape of our marketing boards or the branding on our cars.
Working closely with each branch manager ensures we are in constant contact with all clients. Whether we're sending applicant advice to would be tenants and homeowners, or informing landlords of ever-changing compliance and legislation. Our marketing department sends over 3000 emails on an average week.
A huge area for us is analysis and evaluation, we must ensure every property is getting the exposure it deserves and is well received on sites such as Rightmove and Zoopla. Each branch will receive regular feedback to ensure the best results for our clients, in the shortest time possible. In what has been a very successful first half of 2015 with awards and new opportunities, I look forward to seeing some impressive and inventive marketing strategies coming to fruition and being put into action.