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September Market Insight


The third quarter of any year is always positive in the estate agency industry because of the levels of activity during the late summer and early autumn.


Many professional renters look to move in the autumn because, having moved into their first rental property soon after graduating from university, they then look to move on the anniversary of this first move in future as most tenancies are for one, two or three full years..


Despite healthy business in the sales market throughout the early summer months, many buyers and sellers feel that the best time to act is after the summer holiday season. Consequently there has been a spike in new sales instructions, new buyer registrations and, in turn, offers and agreed sales throughout the third quarter of the year.


As we approach the festive period, there are many prospective buyers and tenants who feel that now is not the best time to find somewhere new to live. There is a perception that the best properties will come to the market in January and this, coupled with the chilly weather and gloomy evenings, discourages applicants from registering to buy or rent during the fourth quarter of the year.


The sales and lettings markets are both experiencing high levels of stock, which is wonderful news for those applicants who really do want to find somewhere before Christmas. However for sellers and landlords this means increased competition and heightened price sensitivity. Realistic and determined homeowners will still be satisfied by selling or letting their home before the year is out but those who have ambitious expectations may find themselves missing out on the deal they are looking for.


Fortunately, there are always sellers, landlords and prospective buyers and tenants for whom the time of year bears no relevance to their property search and they are devoted to moving whatever the financial climate, weather or level of daylight. It is these committed movers who maintain decent levels of business in both sales and lettings right the way through the Christmas season and they give hope to those who are keen to see in the new year in a new home.


Average marketing prices for September (based on Zoopla data)


Sales 1 Bed 2 Bed 3 Bed 4 Bed 5 Bed
Chiswick £ 470.376 (-15%) £ 671,176 (-14%) £ 917,628 (-23%) £ 1,454,188 (-8%) £ 1,798,332 (-14%)
Ealing £ 439,401 (-7%) £ 596,566 (-3%) £ 790,737 (+1%) £ 1,032,244 (-2%) £ 1,400,028 (-38%)
Brentford £ 360,593 (-32%) £ 537,446 (-14%) £ 747,967 (-13%) £ 785,876 (-33%) £ 798,650 (NA)
Hammersmith £ 622,538 (-1%) £ 1,008,202 (-) £ 1,623,179 (+3%) £ 1,106,663 (-39%) £ 1,860,000 (-33%)
Isleworth £ 324,009 (+9%) £ 432,838 (-8%) £ 607,810 (+8%) £ 834,957 (+12%) £ 1,337,113 (+12%)

Lettings (pcm) 1 Bed 2 Bed 3 Bed 4 Bed 5 Bed
Chiswick £ 1,559 (-1%) £ 2,039 (-9%) £ 2,791 (-4%) £ 3,985 (-6%) £ 4,806 (-10%)
Ealing £ 1,265 (-7%) £ 1,859 (-) £ 2,370 (-11%) £ 2,657 (-9%) £ 3,994 (+4%)
Brentford £ 1,480 (+2%) £ 1,948 (-1%) £ 2,869 (-11%) £ 2,994 (-23%) £ 3,395 (+14%)
Hammersmith £ 2,056 (+22%) £ 3,145 (+26%) £ 4,766 (+30%) £ 3,547 (-40%) £ 3,514 (-65%)
Isleworth £ 1,025 (-1%) £ 1,375 (-3%) £ 1,801 (-1%) £ 2,012 (-13%) £ NA