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July Market Insight


The month of July has proved to be a record month at Thorgills for the value of sales exchanged and the value of agreed lettings. This record has been achieved by applying the everyday principles of market-leading estate agency to every single action with the utmost consistency.


Whether the economic and political climate is positive or leaning towards the negative side, Thorgills have maintained excellent levels of service throughout. This ensures that the experience of a sales or lettings transaction at Thorgills is efficient, proactive, convenient and ultimately impressive regardless of any external factors which could be considered excuses for lacklustre performance.


For the property industry as a whole, the second and third quarters of the year have been slower than usual in terms of stock levels, time on the market and applicant interest. Fortunately, thanks to Thorgills' strong client base of local, national and international landlords who own property of varying ages, styles and sizes, we are able to sustain our stock levels despite the political and economic zeitgeist and the lack of confidence that has subsequently percolated through the media to UK homeowners. As West London's leading award-winning independent estate agency, Thorgills is well placed to find homes in the area for the professional employees of many large corporations' bases in the area such as GSK, BskyB, L'Oréal and Coca-Cola, thus maintaining a regular flow of affluent prospective tenants seeking medium to long term stability.


The sales division at Thorgills has performed well in the third quarter of the year with an excellent record of exchanged contracts. This is due to their hard work in the second quarter of the year, agreeing deals with eager clients and willing applicants during a period when those less motivated were shying away from confirming their commitment to buy or sell. Our clients remained pragmatic and realistic and we consistently advised them to keep them up to speed with an ever-changing landscape in the sales industry.


We expect the remainder of the year to prove as challenging as the first half has been, both for the wider industry and for us as a business. We know that by consistently abiding by our strong values of market-leading customer service we will remain a reliable figurehead of strength in the West London property market during what could be the most torrid of recent years.



Average marketing prices for July (based on Zoopla data)


Sales 1 Bed 2 Bed 3 Bed 4 Bed 5 Bed
Chiswick £ 465,342 (-5%) £ 678,190 (+1%) £ 957,161 (-3%) £ 1,452,310 (-) £ 1,780,354 (-11%)
Ealing £ 453,218 (-3%) £ 602,530 (-) £ 781,669 (-3%) £ 1,011,662 (-3%) £ 1,553,820 (+3%)
Brentford £ 388,756 (+1%) £ 578,701 (-) £ 799,545 (+2%) £ 997,132 (+5%) £ 859,190 (-1%)
Hammersmith £ 613,091 (+1%) £ 1,037,988 (+3%) £ 1,568,242 (+5%) £ 1,237,050 (-1%) NA
Isleworth £ 316,748 (-) £ 429,535 (-2%) £ 615,201 (+4%) £ 853,325 (+3%) £ 1,134,160 (-1%)

Lettings (pcm) 1 Bed 2 Bed 3 Bed 4 Bed 5 Bed
Chiswick £ 1,496 (-) £ 1,972 (-1%) £ 2,838 (+6%) £ 4,452 (+3%) £ 5,810 (+2%)
Ealing £ 1,266 (-) £ 1,843 (+3%) £ 2,512 (-3%) £ 2,661 (+1%) £ 3,709 (-1%)
Brentford £ 1,409 (-) £ 2,004 (-2%) £ 3,584 (-1%) £ 3,623 (-2%) £ 3,395 (-)
Hammersmith £ 1,619 (+4%) £ 2,270 (+7%) £ 3,251 (+2%) £ 3,362 (+7%) £ 3,592 (-4%)
Isleworth £ 1,042 (+3%) £ 1,350 (-) £ 1,819 (-) £ 2,159 (+5%) £ 3,154 (+14%)